Harvard Magazine is a hybrid entity, generating revenue through advertising sales, from readers’ voluntary contributions (in place of magazine subscription sales), and support from the University.
The chart above shows our progress toward acquiring the resources necessary to fund our program for fiscal year 2013 (July 2012 through June 2013).
Every year, we receive one-third of our operating budget from private donations, one-third from the University, and one-third from advertisers. Partnerships with companies seeking to advertise in the magazine and on our website are very dependent on the state of the economy. As a hybrid business, the magazine has been diligent about managing its expenses for nearly the past two decades, revenue and staffing have been held essentially level.
In every way, we seek to make the most efficient, effective use of the resources available. Rising costs for increased circulation; higher postal rates; investments in technology, including creation and operation of the website and other online operations; and compensation have been largely offset through use of in-house production technology; aggressive contracting for paper supplies and printing and mailing/distribution services; and tight control of staffing.
In light of economic circumstances and technological change, we believe that the magazine will continue to face both real constraints on revenue and rising demands to get information to you in multiple ways.
Therefore, donations from alumni in response to our annual campaign are critical to our ability to accomplish our goals. A gift of any size makes a difference.
Contact Felecia Carter, Director of Circulation and Fundraising, at email@example.com or 617-496-6694.