Your independent source for Harvard news since 1898

Your independent source for Harvard news since 1898


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Classifieds FAQs

Classifieds Tips & Advice

Classifieds Pricing and Sizes

Print Advertising: Text Ads

There is a 12-word minimum charge for text advertising. The first 2 words in the ad are boldfaced for no extra cost. Additional boldfacing is an extra $5.25 per word. Telephone numbers count as 1 word. Email addresses and websites count as 2 words apiece. Abbreviations each count as the words they stand for (for example "3br" means "3 bedrooms" and is counted as 2 words). Words divided by hyphens or slashes are counted individually (for example "screened-in porch" would be counted as 3 words and not 2). The Harvard Alumni Business Network discount does not apply to text ads.

Text ads run according to house style, and are not formatted. We try to avoid splitting words in the print edition, however, due to space in the classifieds section, length of text, and the column width of our pages, the splitting of words may be unavoidable. We do not split websites addresses, email addresses, or phone numbers in text ads. Please see the example of a text ad below.
(As this example below is a screen shot, please note it is low resolution. Ads are printed in high resolution.)

Enhance the Look of Your Text Ad

$7
$35
$60

If you purchase the bolded Harvard class year option, you will be vetted through Harvard University's alumni records to verify you are a Harvard alum. Only Harvard alumi are allowed to purchase the bolded class year option.

Here are examples of text ads with these treatments below.
(As these are screen shots, please note that the images shown are low resolution. Ads are printed in high resolution.)

Print Advertising: Classified Display Ads

Classified display ads are designed ads that may contain colors, logos, or photographs in addition to text. They cost $400 per column inch and are available in increments of 1/4" (1-inch minimum), with a standard column width of 2 3/16". Classified display ads cannot be purchased using our online order form, therefore to place your ad, you must call 617-496-6686 or email classifieds@harvard.edu.

Size

Width/Height

Price

1" ad 

2.188" x 1"

$400

1.25" ad

2.188" x 1.25"

$500

1.5" ad

2.188" x 1.5"

$600

1.75" ad

2.188" x 1.75"

$700

2" ad

2.188" x 2"

$800

2.25" ad

2.188" x 2.25"

$900

2.5" ad

2.188" x 2.5"

$1000

2.75" ad

2.188" x 2.75"

$1100

3" ad

2.188" x 3"

$1200

*For larger sizes, please contact 617-496-6686 or classifieds@harvard.edu.

 Classified display ads must be "camera-ready," in order to avoid a design fee of $60 per hour with a 1 hour minimum charge. This means that your ad must be sized exactly according our our design specifications above and the resolution of the ad must be 300 dpi. If we must do anything to your ad, it is not considered "camera-ready" and the design fee will be assessed. Ads should be submitted in pdf format (pdfx-1a preferred) and should be emailed to classifieds@harvard.edu. Our online order form is not able to accept classified display ads. If you need assistance with designing an ad, Harvard Magazine offers design services for a fee of $60 per hour with a 1 hour minimum charge. Please contact 617-496-6686 or classifieds@harvard.edu if you have any questions or need assistance.

Harvard Alumni Business Network

If you are a Harvard alumni business owner, you are eligible to receive a 50% discount off the cost of a classified display ad. Your ad will correspond to the proper category of your business (example, if you are a real estate broker, you would be under our Brokers/Services category). Your ad will be highlighted with the Harvard Alumni Business Network headline and Harvard shield to note that you are a Harvard alumni business owner. Here is an example of a Harvard Alumni Business Network ad.
(As this example below is a screen shot, please note it is low resolution. Ads are printed in high resolution.)

Harvard Alumni Business Network advertisers will be vetted through Harvard's alumni records. You must be a Harvard alum to receive a 50% discount off the cost of a classified display ad and to have the Harvard shield and Harvard Alumni Business Network headline appear with your display ad. Ads must be "camera-ready," in order to avoid a design fee of $60 per hour with a 1 hour minimum charge. This means that your ad must be sized exactly according our our design specifications above (see classified display ad sizes for reference) and the resolution of the ad must be 300 dpi. If we must do anything to your ad, it is not considered "camera-ready" and the design fee will be assessed. Ads should be submitted in pdf format (pdfx-1a preferred) and should be emailed to: classifieds@harvard.edu. Our online order form is not able to accept classified display ads. If you need assistance with designing an ad, Harvard Magazine offers design services for a fee of $60 per hour with a 1 hour minimum charge. Harvard Magazine will add in the Harvard shield and Harvard Alumni Business Network headline to your ad. Please contact 617-496-6686 or classifieds@harvard.edu if you have any questions or need assistance. Frequency or other further discounting does not apply for Harvard Alumni Business Network advertisers. The Harvard Alumni Business Network discount is only for a display ad in our classifieds section. It does not apply to other sections of the magazine.

Special Sections

Harvard Magazine offers a number of special advertising sections throughout the year. See below for pricing and specifications for a particular section you may be interested in. Frequency, Harvard Alumni Business Network or other discounts do not apply for Special Sections. 

Harvard Authors:
Harvard Authors' Bookshelf

Travel:
Spotlight on France
Spotlight on Italy
Spotlight on New England
Spotlight on the Caribbean & Latin America

Education:
Summer Programs
Educational Services
Private School Open House

Print/Online Classified Ad Combo; Online Photos For Text Ads

Reach a larger audience by running your classified ad on our classifieds website in addition to print. Online classified ads run concurrently with the release of the print edition and remain on our classifieds website for 2 months at a time (the same duration the print edition is out for). If you opt to have your ad run on our classifieds website in addition to print, but would prefer to start the online portion of your ad right away, please call 617-496-6686, Skype: hmagclassifieds or email: classifieds@harvard.edu and we can assist you. Your ad would remain online for 2 months after the date you opt to start online coverage.

Classified display ads will look differently on our classifieds website than in the print version of the magazine. This is due to column width of our classifieds website and the fact that we cannot hyperlink the actual display ad image.

Here is an example of a classified display ad as it appears in the print version of the magazine:

Here is what the same ad would look like on our classifieds website. As you will notice, the text of the ad is placed next to the thumbnail of the classified display ad image. This is so that the text can be searchable and so that readers can click on the URL or email address. If you click on the image thumbnail on the classifieds website, it will expand to its regular size as it would appear in the print version of the magazine (as in the example shown above).

If you are running a text ad in print as well as on our classifieds website, you may include a photo with your text ad on our classifieds website for an additional $35/photo. A camera icon () will appear with your text ad in the print version of the magazine (the photo would not appear in the print version of the magazine) to indicate that readers can view photo(s) with your text ad on our website. If you wish to have a photo to appear in the printed magazine, you must buy a classified display ad.

Here is an example of what a text ad with online photo looks like in the print edition of the magazine:

Here is what the same ad above would look like on our classifieds website:

When a reader clicks on the thumbnail of the image on our classifieds website, the photo will expand to its regular size.

If you would prefer to place an online ad on other Harvard Magazine webpages (not on the classifieds webpages) or in our weekly email or monthly Editor's Highlights emails, please click here for rates/info.

Online-only Classified Advertising

If you wish, your ad can appear online only (and not in the print version of the magazine). The pricing for online-only text ads and online-only display ads is the same as the print pricing listed above. Online classified ads remain on the classifieds website for 2 months.

If you would prefer to place an online ad on other Harvard Magazine webpages (not on the classifieds webpages) or in our weekly email or monthly Editor's Highlights emails, please click here for rates/info.

Multi-Link Ads For Search Engine Optimization (SEO)  = $100 (15-word maximum), $50 category slotting fee

Multi-link ads that take advantage of search engine optimization are $100 for 2 months of coverage. There is a 2-month minimum charge. Your ad cannot be more than 15 words. Your ad will appear at the bottom of the classifieds section you wish to advertise in (The classifieds sections are: Vacation Rentals, Real Estate, Personals or Products & Services). If you wish to have your ad appear in a particular subcategory, there is a $50 category slotting fee (e.g. if you wish to advertise under the Maine Vacation Rentals subcategory). Your ad will appear at the end of the subcategory you choose. Multi-link ads will not appear at the top of classifieds pages nor on any other page of the Harvard Magazine website. Multi-link ads remain online for 2 months at a time. Multi-link ads cannot be purchased using our online order form, therefore to place your ad, you must call 617-496-6686, Skype: hmagclassifieds or email classifieds@harvard.edu.

Here is an example of what a multi-link SEO ad looks like. For example, the words "Naples Florida Real Estate" are hyperlinked to a specific website the client provides, so when a reader sees this ad on our classifieds website and they click on those words "Naples Florida Real Estate", they are taken to the website the client provides us. In this example, each phrase is hyperlinked to a different website the client has provided. To see a multi-link SEO ad example live on our classifieds website, please click on our "Real Estate for Sale" category and scroll to the bottom of that page.

Frequency Discounts

We recommend that you advertise in at least 3 issues (that’s 6 months of coverage. Harvard Magazine comes out every 2 months). Our most successful advertisers receive a better response rate when advertising consecutively in multiple issues versus in just 1 or 2 issues. It’s akin to when you see an ad on TV, hear it on the radio, or see it in a newspaper or magazine only 1 time and never again, you are less likely to act on it than if you had seen or heard it multiple times. We offer the following frequency discounts for advertising in multiple issues:

6 or more issues - 20%*
4 to 5 issues - 15%*
3 issues - 10%*

All rates are gross.

*In order to receive frequency discounts, your ad must be pre-paid in full for all insertions at time of sale. These frequency discounts do not apply to Harvard Alumni Business Network ads, our Spotlight travel sections, The Harvard Authors' Bookshelf or other specially discounted sections (see Special Sections).

Payment for all insertions is due at the time of sale. We accept Mastercard, Visa, American Express, and Discover. If paying by check, your payment must be received and processed by the deadline for the issue you wish the ad to appear in. If your payment is not received, your ad will not run.

Harvard Magazine DOES NOT offer positioning guarantees in the Classifieds section. Ads are positioned on a first-come, first-served basis. No exceptions. Ads must correspond to their proper categories.

Harvard Magazine retains the right to decline any advertisement. Each advertisement will be judged on its own merits.

 

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If you have a problem connecting to the order form (i.e. "Safari cannot open this page"), you may have an insecure browser connection. Please contact Gretchen Bostrom to complete your order:
617-496-6686. Click here to learn more.

Classifieds FAQ

Classifieds Tips & Advice