• Do you have any advertising tips?
• What categories do you offer?
• How much does a classified ad cost?
• What are your deadlines?
• How do I get started?
• How do I know if my ad is working?
• I am ready to place my ad. What do I do now?
• What if I want to place an ad in another part of the magazine (outside of the classifieds section)?

A: From deciding on a budget to figuring out your advertising goals and tailoring your message to the audience you want to reach, we have you covered. Click here for our “How Advertising Works” information or call 617-496-6686, Skype: hmagclassifieds or email: classifieds@harvard.edu and we can assist you with creating an effective ad campaign that resonates with the Harvard community.

A: We have categories to fit almost any advertisement. Our main section headers include Vacation Rentals, Personals, Real Estate, and Products & Services.

A: View a complete list of options and prices.

A: Our 2024 issue dates and deadlines are as follows:

A: Call 617-496-6686, Skype: hmagclassifieds or email: classifieds@harvard.edu and we can help you create an effective ad campaign that resonates with the Harvard community. Our office hours are Monday-Friday, 9am-5pm EST (excluding holidays/time off). We encourage you to also browse our classifieds, see what other advertisers are doing, and which ads stand out most to you and why. 

A: Measuring a return on your investment can be tricky with advertising, but here are a few things you can do to measure the effectiveness of an advertising campaign:
 
• Compare inquiries, website visits, and sales before, during, and after your ad campaign. (Keep in mind that advertising often has a delayed effect, so sales may not come immediately.)
 
• Ask people who contact you (especially new customers) how they heard about you.
 
• Offer a special incentive so you can track people responding to your ad. For example, “mention this ad and get a 20% discount.” You can set up a customized link for the ad on your website, and then track how many people use that link with your website’s analytics. (e.g. visit yourwebsite.com/harvard and get 20% off your order).
 
• Click through rates (CTRs) don’t tell the whole story. Look at your website’s analytics to see if there is an uptick visitors, time spent on your site, or page views. Did you receive any referral traffic from Harvard Magazine’s website? Did a visit convert to a sale or action (e.g. did a visitor send you an email, call you, or sign up for your mailing list)?
 
• Don't expect an influx of phone calls, emails, increased traffic to your website, or sales after running one ad. Customers may need to see your ad multiple times before they take action. This is why we strongly recommend advertising consistently and offer frequency discounts as an incentive. 

• Know that a big part of advertising is building awareness about your business, product, or service–as well as engaging with potential and returning customers. The more familiar our readers become with your brand, the more likely they are to trust you–and to think of you first–when they need your services.
 

A: To place a plain text ad, please click here to use our secure, online order form, or, you can email your ad copy to: classifieds@harvard.edu and pay over the telephone with a credit card at: 617-496-6686 or via Skype: hmagclassifieds. 
To place a classified display ad, email your camera-ready ad to: classifieds@harvard.edu. If you need Harvard Magazine's help designing your ad, click here to fill out our design request form or email: classifieds@harvard.edu with high resolution (300 dpi) images/logos/graphics, text, and size you wish to order. A proof will be sent for your approval. Payment can be made over the telephone with a credit card at: 617-496-6686 or via Skype: hmagclassifieds.
 

A: View our national ad rates, Harvard Squared ad rates, and digital/newsletter rates. For more information, please contact Bob Fitta, Director of Advertising, at 617-496-6631 or email him at bob_fitta@harvard.edu.