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2010 Web Rates

 

The connection to Harvard on the Web.

Harvardmagazine.com is the alumni’s connection to Harvard on the Web, averaging 616,150 page views and almost 100,000 unique visitors each month. Visitors to harvardmagazine.com are well-educated, highly affluent, and among the most influential in their community. They are early adaptors who use our site as a resource for continued learning, as well as a place where they can interact with the Harvard community at large. For more information contact Bob Fitta at bob_fittaatharvard [dot] edu.


2010 Display Advertising Rates

Ad Unit Position
CPM Page Views
Skyscraper (160 x 600) ROS* $25
Leaderboard (728 x 90) ROS* $25
Medium Rectangle (300 x 250) ROS* (In-line Ad) $30

*Run of site placement
Minimum investment $500. Advertisers responsible for supplying web ads.

 

Targeted Email Display Advertising Rates

Harvard Magazine sends bi-monthly Editor’s Highlights emails (which include ads) to alumni and friends.

Ad Unit (Distribution) National (167,000) International (17,000)
Medium Rectangle (300 x 250) $1,400 $750
Full Banner (468 x 60)
$1,000 $600
Half Skyscraper (160 x 240) $800 $500

Other sizes and placements can be made available on a per inquiry basis.
For more information call bob_fittaatharvard [dot] edu (Bob Fitta) at 617-496-6631.


On-line Specifications

Web ads: We accept all common Web ad formats, including Flash/SWF*, JPEG, GIF, PNG, and will consider all forms of Rich Media. Please be sure to include your destination (click-through) URL. Material may be emailed to jennifer_beaumontatharvard [dot] edu or call Jennifer Beaumont at 617-495-4268 with questions or for FTP information.

Targeted email display ads: We accept JPEG, GIF, and PNG files. We have found that RichMedia ads do not perform consistently across all email clients (Outlook, Apple Mail, Gmail, Yahoo, AOL, etc.) - so we do not accept Rich Media ads for email campaigns. Please be sure to include your destination (click-through) URL. Material may be emailed to jennifer_beaumontatharvard [dot] edu or call Jennifer Beaumont at 617-495-4268 with questions or for FTP information.

 

*Flash/SWF files MUST have clickTAG code assigned for tracking. Files without clickTAG code will not work properly. For more information see:
Google Ad Manager Help
Flash 8 Best Practices: Advertising with Flash
Designer’s Guide: Building Macromedia Flash Banners with Tracking Capabilities

 

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