Retail

Harvard Magazine readers are avid consumers

Reader Profile

Median Age	48
Median HHI	$173,563
Median Total Household Assets	$1,541,819
Median Value of Principal Residence	$642,615

• 62% of readers own homes valued at $500,000 or more
• 23% of readers own a principal residence valued at $1 million or more

• 68% think of products advertised in the magazine as being of good quality
• Our readers spend an average of 52 minutes with each issue

Home

In the past 12 months:

• 60% bought any home furnishings
• 44% bought any floor coverings
• 38% bought any window treatments
• 29% bought windows
• 40% bought any HH/kitchen appliances

Consumer Electronics

In the past 12 months:

• 39% bought any flat panel/HDTV/projection TV
• 50% bought any personal computers
• 52% bought any digital camera

Jewelry/Apparel

In the past 12 months:

• 34% bought jewelry and watches $1,000+
• 15% bought jewelry $2,000+
• 33% bought women’s designer collection clothes
• 20% bought men’s apparel $5,000+

Source: 2008 Mendelsohn Affluence Survey; Ivy League Magazine Network; Reader Surveys 2001-2007