Demographics

Reader Profile

Male/Female	51%/49%
Median Age	48
Top Management	30%
Median Total Household Assets	$1,541,819
Median Value of Principal Residence	$642,615

Household Income

$150,000+	62%
$200,000+	44%
$250,000+	32%
Median HHI	$173,563

Household Assets

Total HH Asset Value $1 Million+	68%
Total HH Asset Value $2 Million+	42%
Total HH Asset Value $5 Million+	14%

• 88% are interested in the arts and participate in cultural activities
• 52% consider themselves experts on culture, people, and places
• 68% consider themselves leaders among their peers

 

…who have a unique bond with the magazine.

Our readers rely on the magazine as a vital link to their university and their peers. They have a unique emotional tie with the university, which translates into a uniquely personal and involved relationship with Harvard Magazine.

• 64% of our readers have read or looked into 4 of the 4 last issues
• 82% of our readers make the time to read the magazine
• 68% of our readers think of products advertised in the magazine as being of good quality
• Our readers spend an average of 52 minutes with each issue

 

Source: 2008 Mendelsohn Affluence Survey; Ivy League Magazine Network; Reader Surveys 2001-2007