Harvard Magazine readers rank in the top 10 for luxury automobile ownership
The readers of Harvard Magazine are educated, affluent, and recognize quality. They are financially savvy and ultra-connected. As a single group, they are the people who can and will influence the decisions of their peers.
Reader Profile
| Male/Female | 51%/49% | |
| Median Age | 48 | |
| Top Management | 30% | |
| Median Total Household Assets | $1,541,819 | |
| Median Value of Principal Residence | $642,615 |
Household Income
| $125,000+ | 75.2% |
| $200,000+ | 43.7% |
| $250,000+ | 33% |
| Median HHI | $173,563 |
Household Assets
| Total HH Asset Value $1 Million+ | 68% |
| Total HH Asset Value $2 Million+ | 42% |
| Total HH Asset Value $5 Million+ | 14% |
Automobile Ownership
- 72% of readers own/lease a car
- 62% of readers own/lease a foreign car
In the last 12 months:
- 53% of readers purchased a new car
- 23% of readers purchased a new European car
- 46% of readers purchased a new Asian car
- 45% of readers purchased a new import car
- 28% of readers purchased a new import SUV
Source: 2008 Mendelsohn Affluence Survey; Ivy League Magazine Network; Reader Surveys 2001-2007