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March-April 2006
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Sidebar to "The Marketplace of Perceptions" |
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| Associate professor of public policy Iris Bohnet, who has played games that measure “aversion to betrayal” with subjects from Brazil to Switzerland to Kuwait |
| Portrait by Stu Rosner |
By comparing the difference between “Minimal Acceptable Probabilities” in the first and second games, the researchers have been able to distinguish risk aversion from betrayal aversion. The “nature” game establishes a baseline level of risk aversion, but the game with a human Player B introduces the additional possibility of betrayal. Thus, the gap between percentages on the two games gives a rough index of betrayal aversion. In the United States, Switzerland, and Brazil, the betrayal aversion differential is 10 to 20 percent. Zeckhauser and Bohnet have also played the games in the Persian Gulf region, with subjects in Kuwait, Oman, and the United Arab Emirates. (They are the first social scientists to run economic experiments in the Gulf region, and will go to Saudi Arabia in March.) In these countries, betrayal aversion is markedly higher, with a differential in the 30 to 40 percent range. “Many in this area say they are willing to trust only if 100 percent of the people are trustworthy,” Bohnet reports.
She had an enlightening experience when teaching negotiation and decision analysis to a group of government ministers from the Persian Gulf region in a Kennedy School executive-education program. “I started the class by asking them to recall a time when they lost trust in someone,” Bohnet recalls. “One minister said, ‘Trust is not an issue for us. We never trust.’ What a beginning! It opened up a very interesting discussion. A minister said, ‘We cannot dare to trust because we may lose face. I would never come to a meeting and put something on the table that other people could decline.’ The meeting-before-the-meeting is absolutely critical in the Gulf, because being let down is terribly humiliating.”
Trust has other policy implications. Social capital, per capita income, economic growth, and political stability all have positive correlations with trust in a society. “Trust is a generally good thing,” says Bohnet. And nations deal with breakdowns of trust in different ways. “In the Western world, especially the United States, contract law builds on the notion of damages or efficient breach,” Bohnet says, “meaning that someone who breaches a contract must compensate their counterpart. But if people are really betrayal averse, damages won’t satisfy them, because what they are concerned with is the fact of betrayal. U.S. contract law focuses on decreasing the material cost of betrayal, but what betrayal aversion asks for is to decrease the likelihood of betrayal, which causes emotional hurt. In Islamic law, which seems to encourage building trust by personal relationships rather than legal means, damages play a much smaller role than in the West. In addition to differences in law, there obviously are other contributing factors. For example, group-based social organization, typical in the Gulf but not in Western countries, is based on long-standing relationships. This substantially reduces the likelihood of betrayal and thus, the social uncertainty involved in trust.”